Ai marketing coursera Discover the transformative power of Artificial Intelligence (AI) in the marketing landscape with the insightful course "Artificial Intelligence in Marketing," offered by the Darden School of Business at the University of Virginia on Coursera. AI (ARTIFICIAL INTELLIGENCE) IN MARKETING 1. Google Cybersecurity Professional Certificate Jan 2, 2023 · Meta. Generative AI. Gain job-ready skills in UX design, project management, data analytics, and IT support. Advance your career with top degrees from Michigan, Penn, Imperial & more. Machine Learning Engineer, specializing in building and training generative models. Best AI Marketing Courses Shortlist. In today's fast-paced e-commerce world, staying one step ahead is key to success. The "Gen AI for Digital Marketing and E-commerce Analyst" course is designed to equip digital marketers and e-commerce analysts with the knowledge and skills needed to effectively use generative artificial intelligence for data analysis and decision-making. Available now Jan 7, 2025 · A great alternative to the Google Digital Marketing Certification offered by Coursera is the Digital Marketing Full Course and the DMI Pro certificates. Join today! Test your knowledge on AI and Machine Learning within the marketing industry! Students also studied. By the end of this project, learners will be skilled at using Pictory. Dec 6, 2023 · We’ve picked the best digital marketing courses on Coursera that you may want to enroll in (which is vital if you want to keep up with this fast-paced industry). Learn to leverage data, map customer journeys, and address AI bias for ethical, effective marketing practices. You’ll also explore the power of content marketing and learn how to create high-impact promotional plans. Study guides. 5 terms. Step into the future of marketing with our innovative and immersive 2-day journey, and discover how Artificial Intelligence (AI) is transforming the landscape of marketing across diverse fields. This prevents the AI from going off-topic, becoming inappropriate, or exceeding desired parameters. This module explores the factors that relate to consumers' trust in AI, as well as the factors that can increase trust. Learners will assess how AI can optimize marketing operations, contributing to more efficient and effective campaigns. At the top of the funnel, potential leads start in the awareness category, then interest, decision, and action. This course is for anyone looking to skill up on AI, but is particularly suited for data scientists, ML/AI engineers and data analytics professionals. Learn to utilize generative AI in product management and manage AI product lifecycles, including performance monitoring, iterative updates, and ethical considerations. Jan 2, 2023 · Meta. AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. Las criptomonedas y el metaverso, que hasta entonces eran los focos de atención de periodistas, consultoras y curiosos, prácticamente han pasado al olvido. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. - Develop and implement product marketing and sales strategies. If you are just starting out with AI, the AI Foundations for Everyone Specialization from IBM on Coursera is a great place to begin your journey. Enjoy! The Top 30 Courses about Digital Marketing on Coursera. "GenAI for Marketing Teams'' is an immersive one-hour course that’s designed to revolutionize the way marketing teams execute. Creative Technologist, integrating AI into digital art, marketing, and entertainment. Join and learn the skills to harness AI for improving customer acquisition, retention, and overall equity, driving sustainable growth for your organization. AI Strategy and Governance. You’ll get access to over 10,000 flexible courses. Learn to create compelling visual content and enhance customer engagement through advanced AI tools. AI tools library. Mar 4, 2025 · To learn more about implementing AI solutions in your organization, consider the AI For Business Specialization offered by the University of Pennsylvania on Coursera. Skills in Generative AI open the door to a range of cutting-edge career opportunities: AI Research Scientist, developing new methods and technologies in generative AI. Find courses and certifications from top universities and companies. Use generative AI responsibly: Understand the foundational concepts of generative AI and its applications in design. The AI Marketing Certificate from the Darden School Foundation is designed to provide managers with the framework to advance their marketing… Artificial Intelligence Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online. This specialization introduces the building blocks of Generative AI and how Generative AI frameworks, applications, and considerations are essential to create and sustain an effective AI marketing solution. AI Fundamentals for Non-Data Scientists. A razão pela qual essa transformação se tornou tão importante é que as empresas estão repensando as estratégias por meio das quais atendem às necessidades de seus clientes e a maneira como esses clientes se envolvem com os serviços e ofertas das empresas, seja por meio de dispositivos móveis, internet Mar 25, 2024 · AI for Email Marketing: AI applications in email marketing are the focus of this module. You’ll discover the basics of marketing, the history and evolution of marketing practices, and the critical role of communication and storytelling in marketing. In this module, you will learn how to develop and establish a framework for chatbot technology, and how chatbots are an impactful component of Generative AI for customer engagement and customer support, as aided by an example of a You'll cover ethics and risks of AI, designing governance frameworks to fairly apply AI, and also cover people management in the fair design of HR functions within Machine Learning. In Module 1: Attribution Testing - Fundamentals, we will introduce you to AI-Driven Attribution Testing, explaining its purpose and significance in today's data-driven world. 6 days ago · AI tools can help you automate monotonous tasks, such as resizing images and separating subjects from backgrounds. A Coursera Plus subscription provides unlimited access to over 10,000 courses, Specializations, and Professional Certificates. Earn a Google Career Certificate and learn practical, field-specific AI skills along the way Google Career Certificates are offered in data analytics, project management, cybersecurity, digital marketing & e-commerce, IT support, and UX design. AI Corp. Apply the digital sales funnel. American Education Reform: History, Policy, Practice. Coursera offers thousands of free courses across topics like data science, business, health, computer science, personal development, and more. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore three key forces that enable AI in marketing - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get Overview. Here's a shortlist of the best AI marketing courses out there: AI for Marketing (HubSpot Academy) Artificial Intelligence in Marketing (University of Virginia) This short course is a dynamic exploration of how Generative AI can revolutionize marketing strategies. Master the art of crafting compelling ad copy, conducting in-depth market research, and designing personalized customer experiences. The Generative AI for Keyword Research course has been designed upon the foundations of the following overarching learning outcomes: Define how generative AI can enhance the process and outcomes of keyword research. You will learn how to identify and capitalize on AI-driven opportunities to enhance marketing strategies, improve customer engagement, and drive business growth. It provides audience insights, helping marketers analyze customer behavior and trends for data-driven decisions. Dive into the world of AI-driven marketing with the 'Harnessing HubSpot AI for Intelligent Marketing Success' Guided Project. This four-course series can help you explore how AI tools are used for marketing, finance, people management, strategy, and governance. Open-ended questions Allows the AI to be more creative and explore various possibilities and pathways, leading to more creative outputs. This course is designed to help you distinguish between the opportunities for developing new AI algorithms and those for applying existing AI technologies in marketing. It combines various marketing channels, such as social media marketing, search engine optimization (SEO), content marketing, and email marketing, with a strong emphasis on experimentation and analysis. Enroll for free, earn a certificate, and build job-ready skills on your schedule. With our online program, you’ll learn job-ready skills and get practical AI skills specific to your field from Google industry experts. ERP5410 Midterm & Quiz 6. In this comprehensive project, you'll forge an alliance with cutting-edge AI technology, harnessing the power of SurferSEO, Upword, and Anyword to craft high-quality, engaging, and search engine optimized content that drives results. Coursera Project Network (1,154) Packt Financial Modeling, Balance Sheet, Consumer Behaviour, Human Resource Strategy, Marketing AI Personalization This practical course is designed for executives, team leaders, and administrative professionals seeking to enhance their communication skills by leveraging generative AI in various professional contexts. In Module 1, you’ll learn the foundational concepts of digital marketing. These courses are a great way to learn the basics of marketing and different approaches to gaining market share. Whether you're an executive, a team leader, or a professional looking to upskill your Ai literacy, this course will equip you with the tools and knowledge to leverage generative AI for conducting SWOT analyses in specific use cases. — October 14, 2024 — Today at Adobe MAX 2024 – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) announced a new global initiative that expands the Adobe Digital Academy’s focus to equip next-generation learners and teachers with AI literacy, content creation and digital marketing skills to thrive in the modern workforce. Learn to generate content with AI-powered features in Adobe Express and Firefly while exploring ethical considerations and best practices for responsible use. AI in Education: Leveraging ChatGPT for Teaching. Explore our catalog of courses developed by Meta and earn a certificate online. This B2B Marketing training program provides a comprehensive journey into strategies, processes, and techniques to enhance your marketing expertise. getty. Demonstrate the use of sentiment analysis and A/B testing to optimize and refine the performance of marketing content generated by AI. Master of Science in Data Science from Illinois Tech – Students will learn how to make sense of data using a blend of high-level mathematics, statistics, and computer Welcome to the Advertising in the Age of AI: Logo Generation module! Logos are an extremely valuable and essential to marketing and customer service for brand recognition, awareness, and differentiation. AI offers the way to bridge the gap between data science and execution by sifting through and analyzing huge dumps of data which was once an insurmountable process. Exhibit 10. Do đó, người học nên có trình độ tiếng Anh từ B2 trở lên nhé. Access a list of 50+ tested AI marketing tools Through videos, readings, and interactive exercises, you’ll learn how to use generative AI tools, create effective prompts, use AI responsibly, and select the right AI tools for your work needs. Discover how AI can supercharge your content creation and personalize your customer experiences. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities. IBM It's also beneficial for students and professionals with a keen interest in the convergence of AI, data analysis, and marketing. Develop the ability to create engaging text and visual marketing campaigns using generative AI tools such as ChatGPT and DALL-E. Analyze real-world examples of how sales teams are currently using GenAI to enhance productivity, efficiency, and innovation. Yes, Coursera offers a variety of free courses across many topics, including digital marketing. Implement strategies using generative AI to automate and optimize keyword research processes. See Mike's full bio. As 2024 concludes, two major trends stand out: demand for GenAI learning has exceeded that of any skill we’ve ever seen on Coursera, and learners are increasingly opting for role-focused content to prepare for specific jobs. Whether you're benefiting from a discount or paying the regular rate, you'll have the same comprehensive access to a wide range of learning materials from top universities and leading companies like Google, Microsoft, and IBM. Flashcard sets. Duration: 3 hours. Nossas boas-vindas ao Curso Fundamentos de Inteligência Artificial em Marketing. Applied Learning Project Google AI Essentials teaches foundational AI concepts and definitions, and discusses common AI use cases for both individuals and organizations. May 6, 2025 · Here are some examples of generative AI applications in advertising and marketing: Generate marketing text and images: Generative AI can help marketing professionals create consistent, on-brand text and images to use in marketing campaigns. ai to create and customize engaging videos for marketing. - Utilize Predictive Analytics: Master predictive analytics and AI-driven customer insights to optimize marketing strategies and create precise micro Feb 25, 2025 · With the above in mind, I've curated 18 of the best AI marketing courses that do the work to make sure their course material doesn't go obsolete. Google Career Certificates include practical AI training to help you work smarter. Feb 28, 2024 · As Chief Content Officer, Mike Kaput uses content marketing, marketing strategy, and marketing technology to grow and scale traffic, leads, and revenue for Marketing AI Institute. AI in Social Media Today: The Best Use Cases and Benefits • 5 minutes; Hands On Learning: Use AI to Overcome Creative Blocks and Generate Content Ideas • 10 minutes; How Generative AI is Transforming SEO Content Creation in 2024 • 5 minutes; Hands On Learning: Identify Emerging Trends and Craft Trend-Responsive Social Media Content • 10 Learn new job skills in online courses from industry leaders like Google, IBM, & Meta. Mar 3, 2025 · MOOC stands for a Massive Open Online Course. You'll learn how AI can transform marketing workflows, enhance decision-making processes, and drive innovation across various marketing functions. Collection of Information. Các khóa học free từ Coursera hay khóa học có phí thì hầu hết đều giảng dạy bằng tiếng Anh. Whether you want to develop a new skill, get comfortable with an in-demand technology, or advance your abilities, keep growing with a Coursera Plus subscription. By Marni Baker Stein, Chief Content Officer, Coursera. Learn how to use AI to develop a marketing strategy and conduct market research directly from Google experts. In this course, learners of all AI comfort levels will learn the foundations of using generative AI for SWOT analysis. You will learn about how AI is disrupting retail and transforming the way that we conduct business in the digital age. GET EQUIPPED WITH SKILLS & RESOURCES. They'll learn to transform scripts and articles into videos, add text, combine pictures and clips, edit existing videos, and create a consistent brand look across all videos. Apr 25, 2025 · AI-generated content can help you save time when creating the many different kinds of writing you need for your business. Our list of the best digital marketing certifications includes detailed reviews of all popular certificates. Dec 9, 2024 · Every 10 seconds, someone enrolls in GenAI content on Coursera. Thanks for learning online with Penn! Holding onto your personal information is a responsibility we take seriously. Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Enroll Now For Free. Why is AI Marketing such an important topic? “The Google AI Essentials costs $49 on Coursera after an initial 7-day free trial period. Explore powerful tools and techniques that enable businesses to automate decision-making, predict customer behavior, and optimize marketing efforts in real time. Furthermore, a platform that brings together people with different experiences is the right medium for the AI Marketing Certificate program. If you want to learn more about using AI or improve your digital marketing skills, you can explore programs on Coursera to help you meet your goals. 47 percent of marketers use AI for email marketing and newsletters, and 82 percent of them report a positive ROI. Format: Pre-recorded videos. AI can also support color contrast and readability, helping to ensure your designs are clear and accessible. Apr 18, 2025 · AI marketing tools can help you create marketing content, understand your marketing data, and automate marketing processes to save you time and increase your return on investment. After completing the specialization, learners will be equipped to leverage AI to enhance marketing outcomes and drive growth. Apr 28, 2025 · Werbung und Marketing. If you want to learn more about the world of AI and what it can offer your business, many courses available on Coursera to guide you in the right direction. 3. You can use AI tools to brainstorm and develop new ideas quickly and efficiently, streamlining design possibilities. A background in content marketing can inform many different career paths. Start for free today and take your skills to the next level. . While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. ONLINE COURSE HOSTING & PLATFORM SERVICES AGREEMENT . Participants will explore AI's transformative role in enhancing customer engagement, personalizing marketing strategies, and optimizing content creation. Guided by industry experts, you’ll engage in hands-on activities and real-world examples, preparing you for success in the dynamic field of digital marketing. Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. Available now. Jan 7, 2025 · A great alternative to the Google Digital Marketing Certification offered by Coursera is the Digital Marketing Full Course and the DMI Pro certificates. You will learn how to leverage generative AI across the app development lifecycle, including design, content generation, marketing, and user support. Growth Marketing is a strategy that focuses on using data-driven tactics to drive user and revenue growth for businesses. AI Applications in Marketing and Finance. Earn a career credential or prepare for a certification with Professional Certificate programs on Coursera. Earn a career certificate. ai, and Apple Intelligence. You'll also learn effective marketing strategies using data analytics, and how personalization can enhance and prolong the customer journey and lifecycle. ‎ Aug 17, 2023 · University of Pennsylvania’s “AI For Business” (Coursera) AI Applications in Marketing and Finance; AI Strategy and Finance; In 2023, the University of Pennsylvania’s website detailed . With Generative AI potentially adding close to a 50% bump This lesson introduces the concept of content marketing and explores the use of GenAI tools for copywriting and visual asset creation. By the end of the 2-hour course, you will be able to identify GenAI tools, use AI-driven research strategies to gain insights from big data, and evaluate how to integrate AI into business strategies. Through hands-on demonstrations, AI-driven personalization, and ethical considerations, this course equips learners with the skills to effectively leverage AI tools like ChatGPT, DALL·E In this project-based course, you will learn how to set up a HubSpot Marketing Professional account with a 14-day free trial and add contact records, develop effective ChatGPT prompts for the creation of a marketing automation strategy, design and publish an automated lead nurturing workflow with customer elements and lead scoring for campaign Coursera đã là cái tên quá quen thuộc cho những ai thích tích lũy chứng chỉ kỹ năng toàn cầu. Embark on a transformative learning journey to elevate your copywriting skills and master the art of AI-powered content creation. This self-paced program is accessible to everyone and is designed to fit into busy schedules. Hier sind einige Beispiele für Anwendungen generativer KI in Werbung und Marketing: Put everything you learned in the AI in Marketing Specialization into practice in this capstone project. Mike is the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business (Matt Holt Books, 2022). Through case studies and expert insights, we'll examine best practices for implementing AI in areas such as campaign optimization, customer segmentation, and predictive analytics. Mar 12, 2025 · Using generative AI, marketing professionals save an average of two or more hours per day. Desde la irrupción de ChatGPT en noviembre de 2022, el interés por la Inteligencia Artificial (AI) ha crecido más del 400%. Finally, you will develop an infographic that effectively communicates a complex work process to a specific target audience, incorporating basic design principles and utilizing AI tools to streamline the creation process. Learn to harness the power of Copilot to transform your marketing strategies from conception to execution. To achieve this, you will create Market Research Artifacts for a Pharmaceutical Drug by using ChatGPT This project is unique because traditional market researchers spend endless hours developing artifacts most of which can be A solid grasp of fundamental marketing concepts can enrich your learning journey. It is an online course aimed at large-scale participation and open (free) access via the internet. Tailored for marketers, business owners, and digital marketing enthusiasts, this 1-hour course empowers you to master HubSpot's free AI tools for creating compelling content. Become a Supercommunicator: Master conversation skills with CodeSignal's interactive AI training! Artificial intelligence (AI) marketing is a method of leveraging customer data to anticipate the customer’s next move and improve the customer journey. It’s followed by learning how to use the Cortex LLM functions to accomplish many common AI tasks, and ends with learning how to fine-tune foundation models to perform specific tasks. More specifically, you'll learn to use Humata AI to identify a target audience and to create a compelling Facebook advertisement and blog post. Explore the free Marketing courses available on Coursera. Join today! Examine the capabilities and potential applications of Generative AI (GenAI) across different sales functions. Customers expect more personalized and engaging experiences from brands. 18 . Discover AI's impact on marketing strategies, customer engagement, and business growth. Search sessions get easier as AI easily tracks user behavior and predicts their future web behavior and decisions, which would lead to better keywords and even, increases use of semantic keywords. This course is tailored to marketing analytics team leaders and marketing analysts, including those responsible for guiding their teams toward more efficient, innovative, and forward-thinking practices, marketing analysts looking to enhance their workflows and boost productivity with GenAI tools, and aspiring marketing professionals seeking to The GenAI Academy offers an engaging course designed specifically for Digital Marketing Specialists, focusing on how Generative Artificial Intelligence (GenAI) can revolutionize marketing strategies. GOOGLE CAREER CERTIFICATES NOW WITH AI TRAINING. This course offers an introduction to generative AI and explores its unique capabilities in the context of marketing. , with a principal place Transform you career with Coursera's online Online Marketing courses. Agentic AI combines Generative AI with tools and actions, enabling the creation of "agents" that revolutionize how work is done. Throughout this course, participants will delve into the transformative potential of Generative AI in optimizing marketing analytics, uncovering hidden patterns, predicting consumer behavior, and personalizing campaigns effectively. Chatbots are also scalable to handle more leads as your company grows without hiring more people to manage those inquiries. This project is unique because you'll gain hands-on experience with cutting-edge AI visualization tools. Skills you'll gain: Unsupervised Learning, Supervised Learning, Machine Learning Methods, Classification And Regression Tree (CART), Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Machine Learning Algorithms, Machine Learning, Jupyter, Data Ethics, Decision Tree Learning, Tensorflow, Scikit Learn (Machine Learning Library), Artificial Intelligence, NumPy By the end of this course, you will be able to: - Understand AI in Marketing: Learn how AI enhances digital marketing strategies, from content creation to PPC and SEO, to drive better performance. Join today! • Leverage ChatGPT for content writing and digital marketing as integral components of your market research strategy. Course creator: Hubspot. Upon successful completion of the program, students at all proficiency levels will be equipped to seamlessly incorporate GenAI into their marketing strategies, leading to improved efficiency, productivity and positive results in their social media campaigns. Overview. This module provides a comprehensive introduction to generative AI, exploring its definition, key concepts like GANs, VAEs, and Transformers, and highlighting the role of Microsoft Copilot in enhancing data science workflows through code generation, data analysis, and bias mitigation. 75 percent of marketers report that AI and automation can reduce their time spent on manual tasks, like data entry and scheduling. Start by exploring B2B fundamentals, including account-based marketing, content marketing, and social selling to drive conversions and build long-term business relationships. This plan will enable you to understand the steps involved in introducing AI into your marketing efforts, as well as providing you with a roadmap to success. Google Prompting Essentials focuses on teaching individuals how to effectively instruct AI by following 5 easy steps to build effective prompts that make AI work for them. Transform you career with Coursera's online marketing courses. Explore evaluating AI tools to ensure ethical and responsible use. After completing this course, you will be able to: - * To identify the core principles and purpose of digital marketing and recognize how AI tools and technology can support digital marketing strategists * To recognize the transformative impact of digital developments on modern communication, interactions, and operations * To differentiate Apr 15, 2025 · Mobile marketing . Generative Künstliche Intelligenz bietet Fachleuten in Werbung und Marketing vielfältige Lösungen, beispielsweise bei der Generierung von Texten und Bildern für das Marketing oder bei der Entwicklung neuer Wege zur Kundeninteraktion. Get professional training from Google. Here are the five groups of courses we picked: – Content Marketing – Digital Marketing & SEO – Marketing Analytics The Google Digital Marketing & E-commerce Certificate features practical training and hands-on activities to help you leverage AI for marketing. While you can explore lectures and course content at no cost, some features—like assessments and certificates—may require payment. Data-driven marketing isn’t a new trend, but the way marketers get their data is changing, thanks to AI. This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles. Learn to use artificial intelligence (AI) to ramp up your marketing strategies in HubSpot Academy’s AI for Marketing course. Feb 13, 2023 · The AI Marketing Certificate program is suited for online learning because there is tremendous potential and growth in AI in many industries globally. Our Copilot for Marketing Specialization on Coursera equips you with the AI tools and knowledge to excel. Generative AI has become an increasingly popular tool for marketing, customer support, and customer service. The digital sales funnel is a smaller version of the sales pipeline—it's a way to visualize converting leads into customers. You'll learn to attract and engage customers through various social channels and drive transactions. AI systems can assist customers 24x7. Nov 20, 2024 · 2. To learn what GenAI can do for marketing professionals, enroll in Microsoft's Copilot for Marketing Specialization , where you'll discover how to leverage AI for your competitor analyses Discover the transformative potential of Generative AI in the marketing landscape. , Mountain View, CA 94041 (“Coursera”) and DeepLearning. 9: AI for SEO Marketing: It explains how AI analyzes search trends, audits website content, and provides recommendations to outrank competitors. Oct 14, 2024 · MIAMI BEACH, Fla. , a Delaware corporation, with a principal place of business at 381 E. Prompt-writing skills. Learners will explore AI-powered content generation, advanced prompt engineering techniques, and real-world AI integrations to streamline marketing strategies. This module will guide you through the world of AI-powered content creation, from mastering text effects and generative templates to integrating AI seamlessly into your creative workflow and staying ahead of industry trends. Evelyn Ave. 2. 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Applications of Generative AI in Business • 8 minutes; Navigating the Challenging: Concerns with AI • 7 minutes; Integrating Generative AI into Social Media Strategies • 2 minutes; Understand Your Target Audience with Generative AI • 6 minutes; GenAI Tools for Content Creation • 7 minutes; Streamlining Ad Creation with GenAI • 6 minutes Generative AI enhances digital marketing by enabling personalized content creation, improving customer interactions, and optimizing campaign performance by creating variations for A/B testing. This technology also offers translation tools to spread your marketing message into new territories. Technology-oriented professionals, online marketers, statisticians, automation innovators and data professionals will benefit from this 4-week certificate. Aug 8, 2024 · Generative AI courses are the most popular certifications on Coursera, with more than 300,000 More learners for each top course. You will also learn how key ethical considerations affects AI in marketing. You will learn how to successfully develop an AI strategy and roadmap for your organization using the AI Marketing Canvas and understand how the AI Marketing Canvas supports AI from a non-traditional data-based approach as a competitive advantage. By the end of the course, you will be able to: - - Plan and coordinate a successful product launch. This program provides you with essential knowledge and skills to creatively and effectively leverage GenAI in your projects. Video editing. In this course, you will delve into the transformative impact of machine learning and big data AI on digital marketing. Through a series of curated topics, you'll explore the benefits and applications of AI in marketing, learn to use AI tools for personalised content, master AI implementation for more effective Apr 13, 2023 · In addition to core courses in finance, marketing, and digital transformation, students can also choose from a variety of electives in AI, data science, cybersecurity, and more. The best free marketing courses include Content Marketing course, Brand course, Neuromarketing course, Global Marketing: Building Iconic Brands course, and Marketing Gerencial course which are all offered on Coursera. Participants will gain experience in leveraging AI to support customer acquisition and retention, creating compelling marketing content using generative AI, and assessing the effectiveness of AI-driven strategies. 10: Action Plan: The Action Plan module integrates the insights and tools covered in previous modules. Google Cybersecurity Professional Certificate Skills in Generative AI open the door to a range of cutting-edge career opportunities: AI Research Scientist, developing new methods and technologies in generative AI. This course asks learners to explore AI implementations in marketing--connecting to customer equity, demonstrating generative AI's content production capabilities, and describing its impact on customer experience. At the same time, content produced by generative AI can be flat or boring and provide a shallow analysis of the concepts you want to be a thought leader on. Through explanation, real-world connections, and demonstration, you'll learn about current AI trends in content creation, how to select the most effective AI tools, and the impact of effective AI prompting. Learn at your own pace from top companies and universities, apply your new skills to hands-on projects, and become job ready. Mar 19, 2025 · Getting started in AI with Coursera. This one-hour course is for those interested in automating the process of creating effective advertisement campaigns, website content, email marketing, and more with generative AI. Oct 30, 2020 · In the new online course on the Coursera platform, “Artificial Intelligence in Marketing,” University of Virginia Darden School of Business Professor Rajkumar Venkatesan offers learners a roadmap to incorporating AI into a marketing strategy, dissecting the current state of the field, and using case studies from companies including Ford AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. Through hands-on labs, engaging video lectures, and interactive quizzes, you will gain practical experience with leading AI tools like Claude AI, Copy. While AI technology is advancing, the ability to use these tools for marketing may be limited by consumers' willingness to accept the use of AI. 3 days ago · Collect leads: AI chatbot can gather information from potential customers to collect and qualify leads, allowing your marketing and sales team to work more efficiently. The Meta Professional Certificates create opportunities so that anyone regardless of education, background or experience can learn high-quality skills to land a high-growth career—no degree or experience required to get started. Welcome to the "Content creation with Generative AI" module, where the future of digital creativity is at your fingertips. AI Product Manager overseeing AI product development and strategy; Ethical AI Specialist ensuring AI solutions adhere to ethical standards and regulations; Professionals in these roles leverage their skills to develop innovative solutions that enhance communication, automate tasks, and provide new insights through advanced data analysis. Leverage AI in Marketing: Apply AI technologies for predictive analytics, visual search, and chatbot implementations to transform marketing strategies and improve customer interactions. Get access to a library of 100+ marketing-specific prompts. With a heavy focus on collaborative tools and strategies, this course empowers marketing teams to improve cross-functional integration, teamwork, and overall collaboration. Jan 15, 2025 · Using AI for marketing analytics. Enroll in top programs and courses taught online by Meta. AI Applications in People Management . Unlike tools that simply generate static outputs, these agents take action—drafting emails directly in your inbox, updating a CRM with client meeting notes, or analyzing sales data and producing a PowerPoint Artificial Intelligence for Business is an online program for learners seeking the competitive edge in emerging business technology. Earn a certificate in digital marketing and get on the fast track to a new career. Oct 30, 2020 · In the new online course on the Coursera platform, “Artificial Intelligence in Marketing,” University of Virginia Darden School of Business Professor Rajkumar Venkatesan offers learners a roadmap to incorporating AI into a marketing strategy, dissecting the current state of the field, and using case studies from companies including Ford Jan 7, 2025 · Suitable for: Small business owners, marketing professionals, AI and marketing enthusiasts. AI in Digital Marketing is designed to equip digital marketers, brand strategists, and business leaders with essential AI tools and techniques. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? Apr 14, 2025 · Keep exploring generative AI in marketing on Coursera GenAI skills are becoming increasingly relevant to a wide range of professions and job roles. According to The Work Innovation Lab’s 2023 report, The State of AI at Work, 30 percent of workers already use AI for data analysis, and 62 percent of workers want to use AI for data analysis . This short and easily digestable course by Hubspot includes: How to use AI in marketing in the modern world and understanding the use cases of AI models in marketing. This ONLINE COURSE HOSTING AND PLATFORM SERVICES AGREEMENT, made effective as of October 1, 2020 (the “Effective Date”), is between Coursera, Inc. Transform you career with Coursera's online Marketing Automation courses. It focuses on applying GenAI techniques in market research and customer behavior analysis to enhance marketing strategies. ivdnx aaaq ewvb vjx sdwzxt uhmih jorl clksku qxzx acretr